Bounty Fresh Chicken ushers in the holidays by dazzling motorists and pedestrians crossing the busy EDSA-Timog Avenue intersection with a spectacular Christmas light show, first-of-its-kind in a billboard format in the Philippines, featuring its ubiquitous brand ambassador Chicky. Giving all a welcome respite from the rush of the holidays, the unique display of lights allows Bounty Fresh to remind Filipinos to have a #PaskongFarmfresh – a celebration of Christmas in fresh, fun, creative ways by putting a twist in our yearly traditions. Visit www.facebook.com/bountyfreshchicken/ to grab or share such ideas.

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