The best of the Cordilleras at the Festival Mall
Get a glimpse of the finest products from the Cordillera Administrative Region (CAR) at the IMPAKABSAT Regional Trade Fair 2017, the 25th installment of the region’s biggest trade fair, ongoing until Nov 26, at the Carousel Court, Festival Mall.
This year’s IMPAKABSAT will see 73 exhibitors from the six CAR provinces (Ifugao, Mountain Province, Apayao, Kalinga, Benguet, and Abra), as well as from Baguio and Tabuk, displaying the region’s high-quality products, such as organic and natural goods, fresh and processed food, wearables and homestyles, coffee, bamboocraft, woodcraft, and furniture and furnishings.
In Ilocano, “kabsat” or “kinnabsatan” stands for kinship or brotherly ties, pointing to the history of the trade fair, which was first organized by the Department of Trade and Industry-CAR (DTI-CAR) with the new regional government offices in 1991 to help boost the economy in the earthquake-stricken region.
This year, DTI-CAR has enrolled the IMPAKABSAT Fair to the DTI’s ongoing program OTOP NextGen, which stands for One Town One Product Next Generation. OTOP NextGen aims to assist micro, small, and medium enterprises (MSMEs) to help improve their branding and marketing.
“We start [the MSMEs by] participating in trade fairs at the local level or even at the municipal trade fairs,” says DTI-Ifugao provincial director Bal Vaguidudol. “As they develop their capacity—their entrepreneurial skills and their production capabilities—they are upgraded from provincial, to regional, to national, and even up to international.”
The IMPAKABSAT Regional Trade Fair is an opportunity to expose the Northern Luzon MSMEs to a broader consumer market, at the same time bringing the sought-after CAR goods to the Metro Manila market.
“Increased production, increased jobs, and increased investments,” says Vaguidudol on the ideal outcomes of IMPAKABSAT 2017.
Festival Mall is a Filinvest Lifemall and a premier development in Filinvest City, Alabang, Muntinlupa City. It is the only mall with five anchor stores: Shopwise Supercenter, SaveMore, Robinsons Department Store, Ace Hardware and Handyman. It has over 700 shops, a total of 2,300 multilevel parking slots, various food outlets, and indoor amusement rides.