CBLIC continues commitment to serve the unserved

Country Bankers Life Insurance Corporation (CBLIC) was established out of the need to cater to an unserved segment of the insurance market. 

Founded by Jose E. Desiderio, Sr. on March 28, 1965, CBLIC responded to the needs of small and medium business entrepreneurs, farmers, fishermen, and public school teachers in the rural areas, a market that had been untapped in the 1960s.

Today, with 55 strong years as a reliable insurer, CBLIC remains true to its promise to give Filipinos simple, straightforward, and non-intimidating insurance options in the countryside through partner banks.

“We are committed to the needs of our clients. We are proud to share our humble success with everyone who has contributed to the growth of CBLIC for over five decades, especially our clients in the countryside,” says Geraldine Desiderio-Garcia, CBLIC senior vice president and general manager.

CBLIC’s management has been working hard to improve its products and serve their clients better, forging to solidify its position as the most affordable insurer-of-choice.  Its micro-insurance products, for instance, provide disadvantaged Filipinos access to financial support during times of catastrophe and financial distress.

“We will continue to deliver what we promise to give by coming up with affordable, simple and relevant insurance products like CB Kalinga, our micro-insurance product, and Alalay sa Buhay, one of the most affordable term insurance packages in the market,” says Ms. Garcia.

Country Bankers Insurance Group (CBIG) has two subsidiaries: Country Bankers Life Insurance Corporation (CBLIC), a life insurance provider that has been in service for 55 years, and Country Bankers Insurance Corporation (CBIC), a non-life insurance company that provides motor vehicle, personal accident, fire insurance, among others. 

CBLIC’s slogan “Ito ang Alalay Ko sa Buhay,” and CBIC’s “Tulong na Maaasahan” have endeared them to a growing number of clientele as they stay true to their promise of protecting disadvantaged Filipinos in times when they need help most. 

For inquiries on life and nonlife insurance products, visit Country Bankers Centre at 648 T.M. Kalaw Avenue, Ermita, Manila or call 8523-8611 for life and 8524-0621 for nonlife.

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