The Bureau of Foreign Trade of Taiwan under the Ministry of Economic Affairs (MOEA) launches “MEET TAIWAN,’’ a MICE (Meetings, Incentive Travel, Conferences and Exhibitions) promotion program that underscores Taiwan’s strengths and privileges in the MICE industry in the Southeast Asian region.
MEET TAIWAN in Manila set on on June 20, at the Makati Shangri-la Hotel, will introduce Taiwan’s vast incentive travel options, MICE facilities, and numerous resources.
Ms. Lily Su, executive director of MEET TAIWAN, will lead participants from Taiwan in the business networking event which will include hotel, travel agencies, professional conference and exhibition organizers to meet Philippine corporate buyers and travel trade executives.
For the Manila launch, MEET TAIWAN will introduce three themes woven into its “Asia Super Team” marketing campaign – Team Building; Work-Life Balance; and CSR activities.
“The MICE agencies in Taiwan particularly travel agencies, hotels and conference/exhibition companies are famous for their creativity and innovation. We hope more companies in the Philippines would come to join us and learn about Taiwan’s vast MICE opportunities,” says Ms. Su.
The event in Manila also targets Taiwanese companies operating in the Philippines and who may bring their employees to Taiwan for meetings, trainings and leisure/travel. With this program, Taiwan hopes to bring more MICE visitors from the Philippines.
MICE initiatives have helped bolster Philippines -Taiwan relations in recent years. Taiwan has been among the country’s top five sources of investments. A major investor throughout Southeast Asia, Taiwan has made a strong imprint in a wide variety of industries in the Philippines among them electronics, telecommunications, information technology, and construction.
According to statistics released by the International Congress and Convention Association (ICCA), Taiwan ranked fourth in Asia, exceeding Singapore, Thailand, and India in 2015.
Taiwan which is the 24th largest economy in the world is the eighth-largest trading partner of the Philippines, with $7.1 billion worth of bilateral trade in 2016, according to Global Trade Atlas.